ASOS social media metrics - SentiCharts by SentiOne

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ASOS

E-commerce

#13

Fashion

#24

1 375

2 942

0.41

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11/18 – 12/17

ASOS

Shows the number of mentions a topic has received over time.

Date	Mentions
Nov 18, 2025	78
Nov 19, 2025	153
Nov 20, 2025	86
Nov 21, 2025	142
Nov 22, 2025	63
Nov 23, 2025	73
Nov 24, 2025	27
Nov 25, 2025	40
Nov 26, 2025	75
Nov 27, 2025	53
Nov 28, 2025	47
Nov 29, 2025	86
Nov 30, 2025	51
Dec 1, 2025	94
Dec 2, 2025	66
Dec 3, 2025	122
Dec 4, 2025	68
Dec 5, 2025	55
Dec 6, 2025	45
Dec 7, 2025	69
Dec 8, 2025	91
Dec 9, 2025	149
Dec 10, 2025	285
Dec 11, 2025	340
Dec 12, 2025	270
Dec 13, 2025	149
Dec 14, 2025	163
Dec 15, 2025	147
Dec 16, 2025	139
Dec 17, 2025	7

11/18 – 12/17

ASOS

Shows all of the mentions divided by sentiment: positive, neutral, negative.

Sentiment	Mentions	Percent
positive	57	1.94%
negative	83	2.82%
neutral	2802	95.24%
total	2942	100%

11/18 – 12/17

ASOS

Shows the ratio between source types for a given project. The source types are as follows: Facebook, Instagram, video, Twitter, blogs, websites, reviews, forums.

Source	Mentions	Percent
Blogs	17	0.53%
Forums	14	0.43%
Websites	274	8.48%
Instagram	234	7.24%
Facebook	35	1.08%
Twitter	2599	80.39%
TikTok	60	1.86%

11/18 – 12/17

ASOS

Mediocre. The result is 0.41.
You can do better. Analyse your mentions and improve your brand perception.

Shows the ratio of positive to negative statements in a given time period.

BHI
0.41

11/18 – 12/17

ASOS

11/18 – 12/17

ASOS

~ 6 m Total

~ 111 k Positive

~ 16 k Negative

~ 418 k Webpages

~ 3 m Social Media

Sources breakdown

~ 15 k Blogs

~ 1 k Forums

~ 401 k Websites

~ 1 m Instagram

~ 173 k Facebook

– Video

– Reviews

~ 2 m Twitter

~ 2 m TikTok

Displays the reach of all results found within a given project, divided by sentiment and sources.

Sentiment	Reach
Positive	110707
Negative	15554
Total	5775517

Source	Reach
Webpages	417744
Social Media	3434331
Total	5775517

Source	Reach
Blogs	15465
Forums	1007
Websites	401272
Instagram	1051916
Facebook	172998
Video	–
Reviews	–
Twitter	2209417
TikTok	1923442

11/18 – 12/17

ASOS

~ 3 k Total

57 Positive

83 Negative

10%Up

28%Down

7%Down

Sources breakdown

17 Blogs

14 Forums

274 Websites

234 Instagram

35 Facebook

– Video

– Reviews

~ 3 k Twitter

60 TikTok

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.